Upcoming Events

Building a Strong Media Foundation

Thursday, May 12th
5:30 PM - 8:30 PM
Lava Lounge - Rudy's Tacos

Pulling the trigger on a digital campaign without a solid foundation is a recipe for failure. Come learn about how analyzing the Digital Media Marketing Pyramid can build successful new media strategy on top of an existing foundation.

Luke Andros, VP of sales for Goodway Group, a digital media firm based in Pennsylvania, breaks down the Digital Media Marketing Pyramid to show:

  • Why you need a “sticky” website to capture customers and which elements must be included for digital media campaigns to work
  • When and where social media pages and outreach come into play and how to best use them
  • Why owning a presence in a local market area using online profiles and listings is the key to a top search-engine ranking
  • How to optimize a website and online profiles (SEO)
  • Creating an effective display campaign (banners, video, social media and more)

Luke Andros has more than 16 years of experience in digital advertising, sales, and sales management. From corporate sales to cable TV, national magazines and online, Luke has a background in just about all forms of media. He has worked on high-profile brands such as ESPN.com, Golf Digest and CareerPath.com. Luke also speaks regularly to national and regional audiences on digital media topics.

Cost: $5.00 for Members / $10.00 for Non Members
Free beer while it lasts!

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$5 Members, $10 Non-Members

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