News Releases/Announcements

AAF Student Chapter Forms at UNI

September 21, 2011


CEDAR FALLS, Iowa — This semester, advertising students at the University of Northern Iowa (UNI) are pulling together for an incomparable educational opportunity. Students, with the guiding hand of UNI instructor in marketing Matthew Wilson, are founding and building AAF-UNI, the student organization affiliate of the American Advertising Federation.

The mission of AAF-UNI is to build a vibrant and engaged community of students who are passionate about advertising. Wilson said, "I love the idea of advertising students from the marketing department working with graphic design students from the art department and electronic media students from the communications department."

"I think organizing a creative and integrated advertising campaign across campus majors will be an incredible way to connect with other students in fields I have never been involved with," said AAF-UNI president Adam Ross. "I think we all will share ideas and be able to feed off one another's strengths to form an outstanding chapter at UNI."

In its first year, AAF-UNI plans to establish a constitution; participate in NSAC, an integrated communications campaign competition for AAF student chapters; and enter projects into the student ADDY awards.

"We hope to collaborate with AAF-UNI on many levels," said AAF-Cedar Valley president Laura Hand. "The chapter is an amazing opportunity for students to grow their advertising experience and to network with local industry professionals."

An advantage of a new organization like this is that the students get to determine the focus and direction of the organization. Students will choose the organization's format, projects, speaker, events and more–without prior standards to limit creativity.

As a result of their AAF experiences, students will also be more attractive to potential employers. Wilson said, "With their NSAC experience developing integrated ad campaigns for national brands, UNI graduates are going to be more prepared to meet the demands and challenges of the industry." He hopes to develop stronger relationships with local and regional ad agencies and marketing groups and to find ways to interact with AAF-UNI.

For more information, contact Megan Horn at 319-268-9151 or PR@aafcedarvalley.com or Matthew Wilson at Matthew.Wilson@UNI.edu . Learn more about AAF-UNI on Facebook. Learn more about AAF-Cedar Valley at AAFCedarValley.com, Our Facebook Page, Our Twitter Feed or on LinkedIn under AAF-Cedar Valley.

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